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The winner of #JoyfulHomecomings contest got a home at Rs.1 in Mahindra Happinest – Palghar

The real estate and infrastructure development arm of the Mahindra Group, Mahindra Lifespace Developers Limited ('MLDL'), has announced the #Joyful Homecomings 'Home at Rs.1' contest’s winner. The contest was part of a campaign to bring to life Mahindra Lifespaces' brand value proposition of 'Joyful Homecomings'.

The winner is Ms. Nidhi Chandna a resident of Gurugram, she has won a Home at “Mahindra Happinest – Palghar”.

The winner Ms. Chandna sharing her excitement said, "An apartment in MMR for Rs. 1 is like a dream come true! I would like to thank Mahindra Lifespaces for creating the one of a kind opportunity for a truly joyful homecoming."



Mahindra Happiest Palghar has 1RK, 1BHK, 2BHK and 3 BHK apartments. It is connected almost every region of city via highways and expressway. It has amenities like 24hr Back up, basketball court, Intercom, Play Area, Security, Tennis Court, Broadband Internet, Community Hall, Health Facilities etc.



Added Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespaces, "Purchasing a home is a major life decision, and most intending buyers today start their real estate journey online. At Mahindra Lifespaces, we are focused on ensuring that every aspect of this process is enjoyable. Digital has been working as one of the core media for the brand to build engagement & salience. The #JoyfulHomecomings campaign is a manifestation of our customer-centric approach on the digital platform, and we heartily welcome Ms. Chandna to the Mahindra Lifespaces family."

Ahmed Aftab Naqvi, CEO and Co-founder, Gozoop, said, "Buying a home is one of the most cherished moments in a person’s life and our campaign #JoyfulHomecomings is an innovative take on spreading this happiness with just a single rupee. With over 142K potential home buyers engaged, this digital first campaign left an indelible impression on not just their minds, but their hearts as well."



What was the contest?



The month-long #JoyfulHomecomings campaign invited participants to answer a simple question – 'What does #JoyfulHomecomings mean to you?'

GIF and videos are also used in the campaign and participants were asked for their ideas on how they would spread joy with only Rs.1. The campaign generated over 6.8K+ conversations during a month-long activation across digital platforms. What is Mahindra Happinest?

“Mahindra Happinest” is a new initiative, with a vision to provide good quality housing at an attractive price to the middle class. Mahindra Happinest launched its projects in Avadi-Chennai and Boisar near Mumbai to provide Value homes with world class amenities to homeowners who desire a great lifestyle at affordable prices.

All Projects under Mahindra Happinest will be affordable housing projects but will offer unique sets of amenities that are otherwise reserved for upper market segments. Like Mahindra Happinest – Palghar, these will be priced attractively and are expected to be absorbed quickly.



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Palghar - An Ideal Investment Destination for Home Buyers

Driving out of the city on a weekend to expansive greens and beautiful landscapes is a therapeutic and rejuvenating experience after a hectic weekly work schedule. To be able to get-away anytime is a luxury everyone craves for. Palghar stands out as one such destination with its pleasant weather and popular beaches. With a developing infrastructure and more people looking out for investment options in the real estate sector, affordable housing in Palghar is the next big thing. Read on to know why.

1. Growing industries


Palghar is becoming a major industrial hub owing to an increase in the development of many small-scale industries. More than 1000 industrial units like TATA Steel, Raymond, Welspun, Macleods, and Dales Remedies are operating from the region. Satpati is located 8 kilometers from Palghar Railway Station which is the state’s biggest fishing center. The region has its very own dedicated industrial zone, BIDCO Industrial Area. Moreover, Tarapur in Palghar houses the largest MIDC in Maharashtra. The area also has farms that grow chikoos, coconuts, palm and rice. More professionals are moving in search of work creating an increase in the demand of affordable homes in Palghar.



2. Flourishing tourism industry


During monsoons, several waterfalls and picturesque landscape are a hangout hub for locals and tourists from nearby areas. The prime vacation spots in Palghar include Kelva Beach, Mahim beach, Kelva dam, Satpati Beach and Sheetla Devi Temple. A flourishing tourism industry means a flourishing real estate, whether for rental purposes or for sale. Interested buyers can invest in a Palghar property as a weekend destination, a rental property or a second home.



3. Perfect for ideal living


Apart from tourist destinations, Palghar has its share of schools, hospitals, and marketplaces. The state government has also set aside a budget for fast-tracking the economic development of Palghar. Unlike the humid temperature of Mumbai, Palghar is known for its relatively cool climate, clean air, scenic surroundings and great weather. Owning Palghar flats on sale is a dream come true for nature lovers.



The green city is definitely shaping up as an investment haven in residential real estate. Mahindra Happinest Palghar is one of the most prospective projects to look forward to. The project is equipped with ample amenities and built with quality specifications that offer connectivity, convenience, and comfort making them the most-anticipated flats in Palghar. If you’re looking for home investment, Palghar property rates are extremely favourable and are expected to rise in the near future.



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Why Chennai’s Avadi Is Becoming A Desirable Home Destination

Avadi is one of the oldest areas in Chennai with a defence stronghold which boasts close proximity to Ambattur, Koyembedu, Anna Nagar and infrastructural developments like IT Parks and Service Sector Firms. It is becoming one of the most sought-after areas for owning a real estate property in Chennai. Avadi is one of the three places that the Tamil Nadu Government is considering making into an independent municipal corporation forming it a focal spot for investors. With excellent connectivity and the presence of premier educational institutions and hospitals, affordable housing in Avadi is witnessing a tremendous growth.



If you are looking for a house for sale in Avadi, one of the best choices is IGBC certified Mahindra Happinest. Conveniently located off Poonamallee-Avadi High Road, the property combines the facilities of a city life and the beauty of a relaxed countryside. The real estate market in Chennai’s western zone has been the talk of the town recently. As a result of which, the neighbourhood is witnessing a boom in residential development activities. Here are a couple of reasons why these flats for sale in Avadi should be on your watchlist:



1. Large Defence Hub


Avadi is centre to many defence institutions like the IAF Station, Heavy Vehicles Factory (HVF), EFA-Engine Factory (Avadi), Combat Vehicles Research and Development Establishment (CVRDE), Central Reserve Police Force (CRPF), Unfit Vehicles Park (UVP), Indian Navy, Central Vehicle Depot (CVD), The Ordnance Depot (OD) and the Ordnance Clothing Factory (OCF). The presence of such a huge workforce from these institutions has prompted a demand of flats in Avadi.



2. Good Rail & Road Connectivity


The Avadi Railway Station is a part of the Chennai Suburban Railway Network. Due to this, the locality is well-connected to many areas of Chennai via railway. Additionally, Avadi also offers convenient connectivity to many parts of Chennai through a good network of roads. It is the best time to invest in an Avadi property for reaping good benefits later.



3. Well-Developed Social Infrastructure


Avadi has a well-developed social infrastructure. Nehru Bazaar is a popular landmark and known to be the biggest market in the area. Numerous reputed schools like S M Nagar School, Immaculate Girls School, OCF School, Kendriya Vidyalaya and RM International are situated in the locality. Additionally, many healthcare centres like Ayurvedic Homeopathic Hospital, ESI Hospital, Immanuel Clinic & Hospital etc can also be found in the area.



4. Attractive Pricing


The prices of apartments in Avadi have increased considerably in the recent past. However, with an average base selling price of ₹3,950 per square feet, the properties here are still affordable and lucrative for home buyers.



Proximity to Prime Areas


The city offers convenient connectivity to several other well-known localities like Thiruvanmiyur, Tambaram, Poonamallee, Anna Square, Guindy, Sriperumbattur, Arani, Mandaveli, Broadway, and many more. As a virtue of which, you are never isolated from the excitement that Chennai offers. There are many apartments for sale in Avadi which you can buy at a reasonable price now and reap good returns later.



With more than 80% occupancy till date, Mahindra Happinest has emerged as one of the most preferred affordable housing projects in Chennai and will be home to more than 1200 families when fully completed. The development is spread across more than 13 acres. Design incorporates optimal window-to-wall ratios to ensure enhanced ventilation and daylighting; superior air quality; and a heightened sense of harmony and wellbeing. The project offers strategic connectivity and easy access to nearby social infrastructures.



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Understanding Green Building Development

Poorly designed buildings and inefficient construction practices have much more negative consequences on the environment than we realize. Adverse effects include air pollution and water pollution. This urges the need to build environment-friendly and green buildings in the cities. IGBC certified Mahindra Happinest is a green property thoughtfully designed with the right sourcing of raw materials which do not affect the health of living beings and help in sustainable development. The project has been designed & developed to meet high standards of environmental & human health performance, thereby delivering a better quality of life. It not only consumes less water but also optimizes energy efficiency, conserves natural resources and generates less waste while providing a healthier living space to its occupants as compared to other traditional buildings. The residents enjoy numerous tangible benefits in the form of water-saving, saving in electricity utilities etc. Intangible benefits include amplified ventilation, adequate daylight, pure air and an overall sense of harmony and well-being.



Green Building Development


The entire lifecycle of a green building ensures that the resources consciously utilized right from the site selection to construction, occupancy and end-of-life phase. This incorporates green architecture, environment-friendly building materials and a sustainable supply chain. Let’s have a look at the requirements of a green building stage-wise.



Design Stage


  • Focus on a blueprint that encourages green living & manages the complex cause-and-effect relationship of resource efficiency.
  • Selection of resource-efficient materials as part of the structure, fixtures & fittings and on-site infrastructure.
  • Optimal use of daylight is ensured via design, orientation, type of glass, shading & the right mix of enablers to reduce dependency on artificial light and electricity consumption. The sun-path to maximize daylight for residents is also kept in mind.
  • Sustainable locations are selected that are nearby relevant social infrastructure and mass transit routes.

Construction Stage


  • Use of resource-efficient equipment and procedures.
  • Reuse of construction waste to minimize waste and fresh consumption.
  • Use of fly ash in addition to bricks which reduces dependencies on cement linked to CO2 emissions. Fly ash also helps in enhancing the thermal efficiency of building envelopes, keeping interiors fresh in summer and warm in winter resulting in reduced utility cost.
  • Minimizing the use of river sand and more focus on using crushed sand.
  • Augmenting efficiency by using Ground Granulated Blast Furnace Slag (GGBS) in concrete.

Occupancy / Maintenance Stage


  • Development of sewage treatment plants, water treatment plants & rainwater harvesting systems.
  • Installation of robust waste management systems, organic waste converters & waste segregation at the source
  • Use of renewable energy such as solar PV (green source of electricity, on-grid/off-grid)
  • Use of XPS boards to achieve lesser U-value.
  • Use of solar water heating & solar street light.
  • Installation of energy-efficient lighting such as LED and CFL to minimize wastage.
  • Development of energy-efficient equipment such as lifts, pumps, motors.
  • Use of low Volatile Organic Compound (VOC) paints, adhesives and insulations to maintain healthy indoor air quality.
  • Development of specially designed terrace roof sections with high albedo material or reflective paint to reduce heat absorption & resulting energy demands for air-conditioning.
  • Installation of low-flow and water-efficient fixtures to ensure healthier living.

Today, the need to build green buildings is more than ever. Real estate sector, especially the affordable housing segment, plays a significant role in accelerating path to sustainable growth. Mahindra Happinest flats in Palghar, Avadi and Boisar penetrate deep into enhancing quality of life and sustainable development, ceasing the problem of depleting natural resources. Conventional buildings use resources in abundance generating waste and emitting greenhouse gases throughout their life cycle. Happinest, Avadi comprises 15% open green spaces and has retained local tree species with low water needs. Your green home can cut down energy consumption, save money and play a major impact on the betterment of environment.



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Challenges start right from land identification to acquisition

Vimlendra Singh, Chief Sales Officer, Mahindra Happinest, talks about the tangible and intangible benefits of affordable housing. “With real estate in India expected to become a $1-trillion market by 2030, the affordable housing segment is expected to be a key contributor to the sector’s growth,” he says. Various factors like technological advancements, Government regulations, inventory pile up etc. influence the sector, but sales of affordable homes have been increasing YoY. Mahindra Happinest’s location strategy, usage of new technologies, thoughtful designs, high quality execution, timely delivery along with the diligence towards building green homes that are healthy for both occupants and the environment at large, makes it one of the most successful projects in the affordable housing sector.


Click here for a deeper insight into affordable housing

Designing For Affordability - By pursuing all the three Es – Economy, Efficiency, and Evolution

Arvind Subramanian, CEO, Mahindra Happinest, talks about the three important dimensions of affordability from the automotive playbook namely, Economy, Efficiency and Evolution. He further suggests that the developers and architects can give the customers more value for the same price through innovation in building materials, like pre-cast construction and 3D printing. This is how, they can break the conundrum of a customer's inability to fulfill the dream of buying a house owing to the sky-rocket property prices.


Click here to know more about the 3 Es
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