The real estate and infrastructure development arm of the Mahindra Group, Mahindra Lifespace Developers Limited ('MLDL'), has announced the #Joyful Homecomings 'Home at Rs.1' contest’s winner. The contest was part of a campaign to bring to life Mahindra Lifespaces' brand value proposition of 'Joyful Homecomings'.
The winner is Ms. Nidhi Chandna a resident of Gurugram, she has won a Home at “Mahindra Happinest – Palghar”.
The winner Ms. Chandna sharing her excitement said, "An apartment in MMR for Rs. 1 is like a dream come true! I would like to thank Mahindra Lifespaces for creating the one of a kind opportunity for a truly joyful homecoming."
Mahindra Happiest Palghar has 1RK, 1BHK, 2BHK and 3 BHK apartments. It is connected almost every region of city via highways and expressway. It has amenities like 24hr Back up, basketball court, Intercom, Play Area, Security, Tennis Court, Broadband Internet, Community Hall, Health Facilities etc.
Added Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespaces, "Purchasing a home is a major life decision, and most intending buyers today start their real estate journey online. At Mahindra Lifespaces, we are focused on ensuring that every aspect of this process is enjoyable. Digital has been working as one of the core media for the brand to build engagement & salience. The #JoyfulHomecomings campaign is a manifestation of our customer-centric approach on the digital platform, and we heartily welcome Ms. Chandna to the Mahindra Lifespaces family."
Ahmed Aftab Naqvi, CEO and Co-founder, Gozoop, said, "Buying a home is one of the most cherished moments in a person’s life and our campaign #JoyfulHomecomings is an innovative take on spreading this happiness with just a single rupee. With over 142K potential home buyers engaged, this digital first campaign left an indelible impression on not just their minds, but their hearts as well."
The month-long #JoyfulHomecomings campaign invited participants to answer a simple question – 'What does #JoyfulHomecomings mean to you?'
GIF and videos are also used in the campaign and participants were asked for their ideas on how they would spread joy with only Rs.1. The campaign generated over 6.8K+ conversations during a month-long activation across digital platforms. What is Mahindra Happinest?
“Mahindra Happinest” is a new initiative, with a vision to provide good quality housing at an attractive price to the middle class. Mahindra Happinest launched its projects in Avadi-Chennai and Boisar near Mumbai to provide Value homes with world class amenities to homeowners who desire a great lifestyle at affordable prices.
All Projects under Mahindra Happinest will be affordable housing projects but will offer unique sets of amenities that are otherwise reserved for upper market segments. Like Mahindra Happinest – Palghar, these will be priced attractively and are expected to be absorbed quickly.